D.C. United is making a brand new addition to its management team, pronouncing Tuesday that Danita Johnson would sign up for the membership as its president of industrial operations. Johnson marks a milestone as the primary Black president of an MLS membership, and the 3rd lady to carry the sort of function within the historical past of the league.
Johnson joins the membership from the Los Angeles Sparks of the WNBA, the place she was once the president and leader working officer. All through her time with the Sparks, the crew led the league in company sponsorship bucks earned and additionally noticed a 50% building up in price ticket gross sales from 2014 to 2017.
“After carrying out a radical seek procedure, we’re assured that Danita Johnson is the suitable particular person to guide our industry and assist take our membership to new heights,” stated Jason Levien, co-chairman and CEO of D.C. United in a crew liberate. “Right through her profession, Danita has demonstrated the facility to expand a good and galvanizing paintings tradition, and she or he has accomplished an incredible activity connecting with the communities during which she has lived and labored. We’re delighted that she has agreed to sign up for us at this vital second in D.C. United’s trajectory.”
A pacesetter with a legacy of good fortune set to herald a brand new generation for D.C. United and @MLS.
— dcunited (@dcunited) December 22, 2020
Previous to the Sparks, Johnson was once with the WNBA’s Washington Mystics and Detroit Surprise and the NBA’s Los Angeles Clippers, in addition to the NBA G League’s Bakersfield Jam over her 15-year profession in sports activities.
“I’ve realized so much from my time with the WNBA, particularly the Los Angeles Sparks group,” Johnson stated in a membership commentary. “It’s my trust that setting up a successful tradition off the sphere affects each side of the industry, from fan interactions to group engagement, and I’m dedicated to doing simply this for probably the most storied and adorned golf equipment in American football historical past.”
Johnson will start her new function with D.C. in January.